Social Media Marketing, Internet Marketing or Online Promotions are terms used to describe online advertising (paid efforts) that focus on social networking sites. One of the major benefits of advertising on a social media or social networking websites like Facebook, Twitter etc. is that advertisers can take advantage of the potential customer’s demographic information and target their ads appropriately.
Online Promotions combines current targeting options (like geotargeting, behavioural targeting, socio-psychographic targeting, etc.), to make detailed target group identification possible. With Online Promotions, advertisements are distributed to users based on information gathered from target group profiles.
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